Marketing College Credit
Ready to explore the exciting world of marketing? This college credit course will equip you with the knowledge and skills to succeed in this fast-paced field. Learn how to analyze consumer behavior, develop effective marketing strategies, and measure campaign performance. From social media marketing to brand management, you'll gain a comprehensive understanding of the key concepts driving today's marketing landscape.
Program Dates
Multi-length courses available throughout the year
Eligibility
For students ages 13 and up
College Credit Course Fees
$3,995
What's the Difference Between our College Credit and Enrichment Courses?
While both options include dynamic video lessons by renowned Georgetown faculty and access to support, the college credit courses contain additional coursework hours and allow you to earn college credit upon completion. We recommend selecting either the college credit or the enrichment option as some content overlaps between the two modalities.
Marketing College Credit Course$3,995
Length of Course: Multi-length course options
Instruction & Activities: 128 hours
Grading: Letter grade
On Your Own Schedule: ✔️
Academic Support: ✔️
Final Project: ✔️
College Credit Hours: ✔️
Certificate of Completion: Georgetown Transcript
Marketing Enrichment Course$1,795
Length of Course: 1-, 2, or 4-weeks
Instruction & Activities: 20-30 hours
Grading: Pass/Fail
On Your Own Schedule: ✔️
Academic Support: ✔️
Final Project: ✔️
College Credit Hours:❌
Certificate of Completion:✔️
Influence the World Through Marketing
Why Marketing Makes a Difference.
Uncover the psychology of marketing and its impact on consumer behavior. Explore a case study of Hyundai in Latin America to learn how multicultural marketing shapes global strategies.
Dive Deep into Brand Building.
Master the art of brand building and uncover the secrets behind iconic brands. Apply the STAR Framework and Aaker Model to analyze Avocados from Mexico and learn how to build lasting brand loyalty.
Research What Drives Consumer Spending.
Unlock the power of consumer insight and learn how to differentiate it from fact and observation. Dive deep into research methods used in marketing and conduct your own secondary research on a brand.
Develop a Winning Marketing Strategy.
Explore the art of marketing strategy and learn how to create compelling content that drives results. Master the GOST framework and discover how to set effective goals, objectives, and KPIs for successful campaigns.
Find the Best Marketing Channel Mix.
Learn to select the perfect marketing channels to reach your target audience. Explore diverse strategies, from digital and experiential to traditional, and create impactful campaigns.
The Future of the Field.
This course culminates in identifying the wide variety of careers and future endeavors within the field. Potential careers include copywriter, digital analyst, communications specialist, digital content creator, and more.
How You Will Benefit
- Experience a college-level marketing course while in high school.
- Earn college credit from Georgetown University.
- Master the Aaker Model and STAR Framework to analyze brand equity and consumer behavior.
- Conduct your own research to understand how marketers gather and use data.
- Learn to set goals, objectives, and KPIs, and utilize the GOST framework to create effective campaigns.
- Examine a case study of Hyundai’s expansion into Latin America to understand multicultural marketing strategies.
- Complete a Final Capstone Project to demonstrate what you’ve learned.
Three Learning Advantages Designed for You
Final Capstone Project
- Conduct thorough brand analysis, leverage market research, and employ the GOST framework to create a strategic marketing campaign addressing a real-world brand's needs.
- Craft a compelling presentation and deliver a video pitch to a hypothetical marketing team, showcasing the campaign's strengths and demonstrating effective storytelling techniques to inspire action.
Mentoring
You’ll receive guidance from a TA who can support you and deepen your learning experience. You can expect:
- Encouragement and direction on all assignments.
- Inspiration, motivation, and confidence to help you excel in your studies.
- Brainstorming and ideation to help you prepare for your Final Capstone Project.
Flexible Learning
- 100% online learning that works with your schedule.
- Flexible learning format through video lessons. Tune in anytime that works for you.
- Approximately 128 hours of total instruction and coursework, including engaging multimedia, simulations, and curated assignments for which you will receive guidance and support from TAs.
Apply Now for the Next Available Course
Hear from Georgetown University
Course Designed by Georgetown University Faculty
Dr. Wendy Zajack, Ph.D.
Faculty Director and Associate Professor of the Practice
Professor Zajack has more than 20 years of experience in public relations, marketing, media relations, and internal communications. She’s spent the majority of her career working for large, global organizations building messaging for multiple audiences and using a variety of marketing channels. She joined Georgetown in 2016 as the faculty director for the Integrated Marketing Communications and Design Management Communications Program.
Meet Your TAs
Trysta
Holds a Bachelor of Science in Telecommunications and Video Production and a Master of Fine Arts in Screenwriting. Works as a writer and producer.
Tammi
Holds a Bachelor of Science in Accounting and Bachelor of Arts in Marketing as well as a Masters in Education with vocational business certification. Currently a High School teacher with experience teaching a variety of business related courses.
How to Apply
It’s easy. No transcripts or letters of recommendation are required. Our application asks you to provide the following:
- Basic contact information for you and your parent or guardian.
- Why you wish to take this course, and a bit of your story, through writing, video, photos—any media you prefer.
Begin the guided process. It should take only a few minutes to answer the questions.
Begin the process
Want to Know More?
Sign up for more information and we’ll be in touch.
Frequently Asked Questions
How will you be graded? What are assignments like? How much time do you have to turn around a project? When do you find out if you’re admitted? Find answers to your questions here.
Answers to Your Questions HereScholarships
We offer need-based scholarships for participating students who exhibit high potential and an inability to pay the full tuition.
- If you haven’t applied to the program, apply here. After submitting your application, click “Apply for a need-based scholarship” on the confirmation page to request a scholarship.
- If you’ve already applied to the program, sign in to your profile to check your scholarship status. If we don’t have a scholarship request on file, click “Apply for a need-based scholarship” to request a scholarship.
The University reserves the right to modify the course as may become necessary.