Strategize Like a Marketer
Marketing is a dynamic industry full of possibilities with career options ranging from social media strategist, analytics expert, brand ambassador, and so much more. Focusing on both traditional methods and digital channels, this course introduces you to the vital role marketing plays in promoting and selling products or services. Explore marketing basics, how to build a brand, ways marketers strategically target consumers, and catch a glimpse into the future of this innovative field.
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Choose the course length that works for you: 1-week intensives, 2-week sessions, and 4-week sessions
For students ages 13 and up
Welcome to the Exciting World of Marketing
Why Is Marketing Important?
Learn how marketing has evolved into a data-driven field. Describe ways in which marketing is rooted in human behavior and its influence on people’s decision-making.
Discover How To Build a Brand.
Learn what makes a brand stand out from the competition. Determine key brand values, attributes, and how positioning works. Embrace how brands build loyalty and incorporate purpose.
Understand Consumers’ Habits and Spending.
Describe consumer insight and the characteristics that differentiate it from fact or observation. Analyze and present data to reveal meaningful consumer insights. Develop a customer persona.
Determine Marketing Goals and Strategy.
Understand how marketing is both an art and a science, and define the elements of a content strategy. Apply metrics to optimize digital marketing strategies and tactics.
Identify the Right Mix of Marketing Channels.
What’s the best way to reach your target audience? Explore tried-and-true marketing methods, digital marketing, and experiential strategies brands are testing. Learn why traditional marketing remains effective.
The Future of the Field.
This course culminates in identifying the wide variety of careers and future endeavors within the field. Potential careers include copywriter, digital analyst, communications specialist, digital content creator, and more.
How You Will Benefit
- Learn how marketing has evolved, and how it’s used today.
- Gain the knowledge to identify key brand values, attributes, and positioning.
- Be able to discuss how marketing is both an art and a science, and define the elements of a content strategy.
- Learn to identify up-and-coming careers in the field, in particular the digital realm.
- Complete a Final Capstone Project to demonstrate what you’ve learned.
- Earn a Certificate of Completion from Georgetown University.
Three Learning Advantages Designed for You
Final Capstone Project
All online courses culminate in a Final Capstone Project that allows you to:
- Analyze a chosen company’s existing marketing strategies.
- Identify the key elements of a brand.
- Determine a brand’s target audience.
- Identify the tactics and creative elements used to reach a target audience.
You’ll receive guidance from a mentor who can support you and answer questions as you deepen your learning experience. You can expect:
- Encouragement and direction on all assignments.
- Inspiration, motivation, and confidence to help you succeed.
- Brainstorming and ideation help as you prepare for your Final Capstone Project.
- 100% online learning that works with your schedule.
- Flexible learning format through video lessons. Tune in anytime that works for you.
- 20-30 hours of total instruction and course work, including engaging multimedia, simulations, and curated assignments for which you will receive guidance and support from mentors.
Course Designed by Georgetown University Faculty
Wendy Zajack, M.B.A
Faculty Director and Associate Professor of the Practice
Professor Zajack has more than 20 years of experience in public relations, marketing, media relations, and internal communications. She’s spent the majority of her career working for large, global organizations building messaging for multiple audiences and using a variety of marketing channels. She joined Georgetown in 2016 as the faculty director for the Integrated Marketing Communications and Design Management Communications Program.
How to Apply
It’s easy. No transcripts or letters of recommendation are required. Our application asks you to provide the following:
- Basic contact information for you and your parent or guardian.
- Why you wish to take this course, and a bit of your story, through writing, video, photos—any media you prefer.
Begin the guided process. It should take only a few minutes to answer the questions.Begin the process
Frequently Asked Questions
How will you be graded? What are assignments like? How much time do you have to turn around a project? When do you find out if you’re admitted? Find answers to your questions here.Answers to Your Questions Here
We offer need-based scholarships in each cohort to students exhibiting high potential and an inability to pay full tuition. If you would like to be considered for a scholarship but you:
- Haven’t applied to the program, complete your application now. The scholarship application is included.
- Applied to the program and didn’t fill out a scholarship request, resume your application and click “Apply for Scholarship”.
- Are unsure about whether or not you applied for a scholarship, reach out to us at email@example.com for assistance.
The University reserves the right to modify the course as may become necessary.