Business of Sports: A Look Behind the Game
Ever wonder what it takes to run a professional sports team? This course delves into the business of sports, exploring everything from franchise valuation and media contracts to stadium operations and marketing. You'll analyze the decisions that drive teams to greatness, hear firsthand from team owners and sports executives, and prepare a final project with recommendations for a team of your choice. If you're thinking of a career in sports management, this course is for you.
Program Dates
Choose the course length that works for you: 1-week intensives, 2-week sessions, and 4-week sessions
Eligibility
For students ages 13 and up
Fees
$1,895
Learn the Business Behind the Game
Analyze the History of Sports and Their Impact
Explore the business of sports by examining its profound impact on society and culture. Investigate the structure of major professional leagues and their management, from franchise responsibilities to the league office.
Discover How Sports Teams Get Their Value
Learn how to calculate the monetary value of a franchise. Assess how different factors, including media contracts and fan demographics, influence a team's value and why owners buy or sell teams.
Build the Ultimate Home Field
Discover the impact of stadiums and arenas on the sports industry. Consider the political and physical barriers to construction, including financing methods and costs. Examine revenue opportunities and operational considerations.
Market the Team and the Athlete
Explore the evolution of sports media and its impact on the industry. Examine the value of media deals for leagues and the importance of player sponsorships.
Understand Emerging Trends and Innovations
Consider how key factors will influence the future of the sports industry. Uncover the effects of globalization and how technology is creating new ways for audiences to interact with their favorite teams.
Explore Your Future in the Sports World
Explore degrees and careers in the sports industry, from marketing and management, to investment strategies and journalism. This program offers a solid background for those pursuing a future in the world of sports.
How You Will Benefit
- Gain an understanding of the business of sports, including the valuation of sports franchises and the economics of arenas and stadiums.
- Learn about sports management, marketing, and media contracts directly from experts in the field.
- Analyze emerging issues like the growth of women's sports and esports, as well as the impact of technology on the industry.
- Explore a career in the sports industry by identifying potential opportunities.
- Complete a Final Capstone Project to demonstrate what you’ve learned.
- Earn a Certificate of Completion from Georgetown University.
Three Learning Advantages Designed for You
Final Capstone Project
All online courses culminate in a Final Capstone Project that allows you to:
- Research a sports team and create a memo and slide deck presentation for its owner.
- Include recommendations regarding the team's value, strategy, and marketing.
Mentoring
You’ll receive guidance from a mentor who can support you and answer questions as you deepen your learning experience. You can expect:
- Encouragement and direction on all assignments.
- Inspiration, motivation and confidence to help you succeed.
- Brainstorming and ideation help as you prepare for your Final Capstone Project.
Flexible Learning
- 100% online learning that works with your schedule.
- Flexible learning format through video lessons. Tune in anytime that works for you.
- 20-30 hours of total instruction and course work, including engaging multimedia, simulations, and curated assignments for which you will receive guidance and support from mentors.
Apply Now for the Next Available Course
Meet Your Instructor
Salvatore Galatioto
President, Galatioto Sports Partners
Mr. Galatioto is President of Galatioto Sports Partners, a top firm in the sports finance and advisory business. He has overseen engagements in more than 100 transactions in the major U.S. professional leagues as a financial advisor, arranger, and agent. Clients include the Boston Red Sox, Brooklyn Nets, Chicago Cubs, New York Giants, Seattle Seahawks, Tampa Bay Buccaneers, and many other high-profile franchises.
Want to Know More?
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Frequently Asked Questions
How will you be graded? What are assignments like? How much time do you have to turn around a project? When do you find out if you’re admitted? Find answers to your questions here.
Answers to Your Questions HereScholarships
We offer need-based scholarships for participating students who exhibit high potential and an inability to pay the full tuition.
- If you haven’t applied to the program, apply here. After submitting your application, click “Apply for a need-based scholarship” on the confirmation page to request a scholarship.
- If you’ve already applied to the program, sign in to your profile to check your scholarship status. If we don’t have a scholarship request on file, click “Apply for a need-based scholarship” to request a scholarship.
The University reserves the right to modify the course as may become necessary.